N e w M o o n
is a
c r e a t i v e agency
created by Sakumi Yamaguchi who transforms Japanese paradigms,
especially through the lens of Zen, into today's art and design research and practices.
Through a sincere understanding of matters and contexts, it aims to contribute
to personal and collective wellness, incorporating
simplicity & p o e t r y.
The world and self are one.
Your assessment of beauty matters when it comes from within you.
N e w M o o n は禅に基づく日本の美意識を今の社会に合わせて(再)解釈し、アート・デザインの実践場面で応用いたします。
その心は、シンプルで詩的であること、そして自分らしく生きることの肯定です。
1. Philosophy
The value systems inspired by Zen speak of:
Abstraction & Serenity
1. Essential beauty revealed through the sophistication of concept and materiality
2. Innovative attitude liberated by stoic limitations
Transformative imperfection
3. Continuous change generated by the strategic betweenness
4. New life crafted by embracing of scars
No centre
5. Audience development facilitated through the more-than-human ecologies
6. Community development beyond dichotomy
In other words,
7. (Re)discovery, (re)purpose, or (re)formation of one’s uniqueness by the paradoxical turn, mu (≒emptiness), as a possible existence of something beyond
2. Cultural References
Traditional yet contemporary design sensibilities built on Japanese aesthetics have been rendered as metaphysical enquiries in which we can learn a lot today.
D r y G a r d e n/枯 山 水:
[strict constraints to invite freer minds]
B o n s a i/盆 栽:
[co-change to continue dialogue]
H a i k u/俳 句:
[cut to give life]
K i n t s u g i/金 継 ぎ:
[elevation of flaws to be a unique beauty]
S h a k k e i/借 景:
[blend with distance to incorporate economic dynamism]
Y a k i s u g i/焼 杉:
[deterioration to give profound quality]
H i s u r e b a h a n a/秘 す れ ば 花:
[silence to be broken at a crucial juncture]
3. Collaborators
The international networks with creatives and researchers help to develop your projects in transdisciplinary ways.
分野を越えた国際的なネットワークを活かし、デザイナーやアーティスト、研究者と共にプロジェクトに伴奏いたします。