N e w M o o n
is a
c r e a t i v e agency
created by Sakumi Yamaguchi who transforms Japanese paradigms,
especially through the particular lens of Zen, into today's art and design research and practice.
Through a sincere understanding of meanings and contexts, it aims to contribute
to personal and collective wellness, incorporating...
simplicity & p o e t r y.
The world and self are one.
Your assessment of beauty matters when it comes from within yourself.
N e w M o o n は禅に基づく日本の美意識を今の社会に合わせて(再)解釈し、アート・デザインの実践場面で応用いたします。
その心は、シンプルで詩的であること、そして自分らしく共に生きることの肯定です。
1. Philosophy
The value systems inspired by Zen speak of:
Abstraction & Serenity
1. Essential beauty revealed through the sophistication of concept and materiality
2. Innovative attitude conversely liberated by stoic limitations
Transformative imperfection
3. Continuous change generated by strategic betweenness
4. New life crafted by embracing of scars
No centre
5. Audience development facilitated through the more-than-human ecologies
6. Community development beyond dichotomy
In other words
7. (Re)discovery, (re)purpose, or (re)formation of one’s uniqueness by the paradoxical turn, mu (≒emptiness), as a possible existence of something beyond
2. Cultural References
Traditional yet contemporary design sensibilities built on Japanese aesthetics have been rendered as metaphysical enquiries in which we can still learn a lot today.
D r y G a r d e n/枯 山 水:
strict constraints to invite freer minds
B o n s a i/盆 栽:
co-change to continue dialogue
H a i k u/俳 句:
cut to give life
K i n t s u g i/金 継 ぎ:
elevation of flaws to be a unique beauty
S h a k k e i/借 景:
blend with distant landscape to generate dynamism
Y a k i s u g i/焼 杉:
deterioration to give profound quality
H i s u r e b a h a n a/秘 す れ ば 花:
silence to be broken at a crucial juncture
3. Collaborators
Utilising international networks with creatives and researchers will help your projects develop in transdisciplinary ways.
分野を越えた国際的なネットワークを活かし、デザイナーやアーティスト、研究者と共にプロジェクトに伴奏いたします。